Last Thursday, Apple, iBiquity Digital, and several major radio broadcasting groups unveiled a free service called "iTunes tagging." iTunes tagging is a service that enables users using High Definition Radio receivers that are equipped with a Tag button, to tag songs that they hear on FM stations so that they can subsequently purchase the song through iTunes. According to Greg Joswiak, Apple's vice president of iPod Marketing, their iTunes tagging service will take music discovery on the radio to the next level. Josiwak further adds, "When a song plays on your HD Radio that you like, a simple push of a button will tag it and later give you the chance to preview, purchase, and enjoy it with iTunes and your iPod"
Bob Struble, the CEO of iBiquity Digital stated that according to research, radio is the main source of music discovery. Struble said that with the iTunes Tagging, HD Radio will provide a cool way for listeners to capture songs that they hear on the radio, buy them on iTunes and then enjoy the songs they bought later on.
Polk Audio's I-Sonic Entertainment System 2 is a follow up on the company's I-Sonic Entertainment System introduced last year. Aside from incorporating the iTunes Tagging technology, the I-Sonic Entertainment System 2 is compatible for use with Apple's iPod, has a High Definition Radio tuner, Digital Signal Processing, S-Video connector, auxiliary input, dual alarm clock, 24 radio presets, and a wireless remote.
According to Polk Audio's press release, the I-Sonic ES2's iTunes tag button is located on the device's front panel as well as the remote control. iTunes tagging works when the user presses the tag button, the I-Sonic Entertainment System 2 will store the information about the tagged songs on its memory and then transfers the tags to an iPod. When the consumer connects the iPod to their computer, iTunes will automatically present the songs in a Tagged play list so that the consumers can preview the songs and then when they chose to buy the song, they can download it.
According to Polk Audio, the I-Sonic Entertainment System 2 to measures 14.5" x 9" x 4.75", making the size of the device perfect for table top, counters or night stands. The I-Sonic Entertainment System 2 will be available in October at retail stores, Apple stores, or direct from Polk Audio's website and will cost $499.
SOURCE:
iBiquity Digital Corp. Press Release, Polk Audio Introduces I-Sonic(R) Entertainment System 2
iBiquity Digital Corp. Press Releae, iTunes Tagging for HD Radio Broadcasting Announced
Polk Audio Introduces First Table Top Radio with iTunes Technology
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